The twenties are clearly posing some new and novel challenges for corporate, government and not-for-profit leadership. Some of these challenges are very new, but many of them have come around before. Here are some of our reflections.

Customers You
Don’t Want???

Is this heresy or…..
As a marketer, at first blush,
the idea of customers you don’t
want just sounds BAD.

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Core Demand vs. Feasibility 
A very long-term look

A long, long time ago
in seemingly a galaxy far away,
we studied whether consumers
would like to order groceries online.

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The Eternal Truths
of Branding.

The events of 2020 are leading many firms, communities, sports teams and other organizations towards rebranding. Here are some eternal truths in rebranding.

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Where are The Twenties
Going to Take Us?

We’ve had a jolt to the system with the pandemic. There will be winners and losers, ups and downs. Here are some further reflections.

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Strategic Planning in
Times of Crisis.

Who has time for fussy
five-year planning?
Everything is on fire…
or is this the best time?

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