Is this heresy or….. As a marketer, at first blush, the idea of customers you don’t want just sounds BAD. But then, I stepped back and agreed that customers who aren’t right for your product may be customers you don’t want. If they try Honey Chipotle Peanuts in the grocery aisle and reject them, [...]
A long, long time ago in seemingly a galaxy far away, we studied whether consumers would like to order groceries online. No, I guess it wasn’t in a galaxy far, far away…..it was the mid 1980s when I was with Booz, Allen and Hamilton in New York City. We did a huge piece of [...]
The events of 2020 are driving companies, communities and other organizations to rebrand. This is not as easy as it seems in our experience. The land of rebranding is profoundly challenging: Rebranding is extremely hard work due to the congestion of all names both in the physical world as well as online. You think [...]
Strategic Planning – Right now?!?!?! Are you crazy!?!?! Yes, right now! Even though you and your management team have been fighting fires for months due to: Shifts in consumer demand Problems in the supply chain Concerns about employee safety Intense focus on changing government and regulatory requirements virtually day by day But this is also [...]
There will be winners and losers. So, what’s in and what’s out… In – patio furniture, paper plates shifting to outdoor heaters and fire pits Out – long dinners in private rooms at restaurants – is it stuffy in here? In – apps that help fit you to clothes, new furniture for remote shopping etc [...]
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