About Lori Schroeder

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So far Lori Schroeder has created 3 blog entries.

The Eternal Truths of Branding


The events of 2020 are driving companies, communities and other organizations to rebrand. This is not as easy as it seems in our experience. The land of rebranding is profoundly challenging: Rebranding is extremely hard work due to the congestion of all names both in the physical world as well as online. You think [...]

The Eternal Truths of Branding2020-11-30T22:19:42+00:00

Strategic Planning – Right now?!?!?!


Strategic Planning – Right now?!?!?! Are you crazy!?!?! Yes, right now! Even though you and your management team have been fighting fires for months due to: Shifts in consumer demand Problems in the supply chain Concerns about employee safety Intense focus on changing government and regulatory requirements virtually day by day But this is also [...]

Strategic Planning – Right now?!?!?!2020-12-09T16:32:44+00:00

Where are the twenties going to take us?


There will be winners and losers. So, what’s in and what’s out… In – patio furniture, paper plates shifting to outdoor heaters and fire pits Out – long dinners in private rooms at restaurants – is it stuffy in here? In – apps that help fit you to clothes, new furniture for remote shopping etc [...]

Where are the twenties going to take us?2020-11-30T22:11:25+00:00
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