Is this heresy or….. As a marketer, at first blush, the idea of customers you don’t want just sounds BAD. But then, I stepped back and agreed that customers who aren’t right for your product may be customers you don’t want. If they try Honey Chipotle Peanuts in the grocery aisle and reject them, [...]
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So far Jennifer Bater has created 2 blog entries.
A long, long time ago in seemingly a galaxy far away, we studied whether consumers would like to order groceries online. No, I guess it wasn’t in a galaxy far, far away…..it was the mid 1980s when I was with Booz, Allen and Hamilton in New York City. We did a huge piece of [...]